Brain Glue by James Bond

Overall Impression


Brain Glue is a valuable resource for anyone who wants to improve their marketing and communication skills. The book is easy to read and understand, and the 14 Brain Glue Formulas are actionable and adaptable to various situations.

Making Your Business Name Sticky To Your Customers

If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you must get this revolutionary marketing book (available in paperback, kindle, or audiobook). It reveals a profound secret that will change how you market and sell forever.
Brain Glue: How Selling Becomes Much Easier By Making Your Ideas “Sticky”
In his book Brain Glue, author James I. Bond delves into the psychology of persuasion and communication, offering a practical guide for making your ideas stick in the minds of your audience. He argues that the key to effective marketing and communication is understanding how the human brain processes information and responds to emotional triggers.
Bond outlines 14 strategies, or “Brain Glue Formulas,” that can be employed to create memorable and persuasive messages. These strategies, which range from tapping into primal emotions to using storytelling techniques, aim to engage the right brain, the area associated with emotions and creativity, rather than just the left brain, which focuses on logic and analysis.
One of the key concepts introduced in Brain Glue is the notion of “sticky ideas.” Bond explains that sticky ideas are those that are memorable, relevant, and emotionally resonant. They are ideas that stick in our minds and continue to impact our decisions and behaviors.
Bond advocates for using a combination of the 14 Brain Glue Formulas to create sticky ideas. For example, he recommends using alliteration, such as “PayPal” or “Best Buy,” to make brands more memorable. He also suggests using humor to trigger positive emotions and make messages more engaging.
Throughout the book, Bond provides real-world examples of companies and individuals who have successfully applied the Brain Glue Formulas to their marketing and communication efforts. He also shares anecdotes and insights from his experiences as a marketing consultant.