FEATURED BUSINESS BUILDERS
Overall Impression
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Building a StoryBrand
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Overall Impression
Brain Glue is a valuable resource for anyone who wants to improve their marketing and communication skills. The book is easy to read and understand, and the 14 Brain Glue Formulas are actionable and adaptable to various situations.
Making Your Business Name Sticky To Your Customers
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you must get this revolutionary marketing book (available in paperback, kindle, or audiobook). It reveals a profound secret that will change how you market and sell forever.
Brain Glue: How Selling Becomes Much Easier By Making Your Ideas “Sticky”
In his book Brain Glue, author James I. Bond delves into the psychology of persuasion and communication, offering a practical guide for making your ideas stick in the minds of your audience. He argues that the key to effective marketing and communication is understanding how the human brain processes information and responds to emotional triggers.
Bond outlines 14 strategies, or “Brain Glue Formulas,” that can be employed to create memorable and persuasive messages. These strategies, which range from tapping into primal emotions to using storytelling techniques, aim to engage the right brain, the area associated with emotions and creativity, rather than just the left brain, which focuses on logic and analysis.
One of the key concepts introduced in Brain Glue is the notion of “sticky ideas.” Bond explains that sticky ideas are those that are memorable, relevant, and emotionally resonant. They are ideas that stick in our minds and continue to impact our decisions and behaviors.
Bond advocates for using a combination of the 14 Brain Glue Formulas to create sticky ideas. For example, he recommends using alliteration, such as “PayPal” or “Best Buy,” to make brands more memorable. He also suggests using humor to trigger positive emotions and make messages more engaging.
Throughout the book, Bond provides real-world examples of companies and individuals who have successfully applied the Brain Glue Formulas to their marketing and communication efforts. He also shares anecdotes and insights from his experiences as a marketing consultant.
Overall Impression
From the acclaimed #1 New York Times bestselling author of Make Your Bed—a short inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL.
Wisdom of the Bull Frog
The title “Bullfrog” is given to the Navy SEAL who has served the longest on active duty. Admiral McRaven was honored to receive this honor in 2011 when he took charge of the United States Special Operations Command. When McRaven retired in 2014, he had 37 years as a Navy SEAL under his belt, leading men and women at every level of the special operations community. In the ensuing four years, he served as Chancellor to the entire University of Texas System, with its 230,000 students and 100,000 faculty and health care workers.
During those four decades, Admiral McRaven dealt with every conceivable leadership challenge, from commanding combat operations—including the capture of Saddam Hussein, the rescue of Captain Phillips, and the raid for Osama bin Laden.
THE WISDOM OF THE BULLFROG draws on these and countless other experiences from Admiral McRaven’s incredible life, including crisis situations, management debates, organizational transitions, and ethical dilemmas, to provide readers with the most important leadership lessons he has learned over the course of his forty years of service. Each chapter provides a Make Your Bed-like parable, rich with insights like those featured in his bestselling memoir, Sea Stories, about the specific leadership traits required to be at the top of your game, including:
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Who Dares, Wins
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Run to the Sound of the Guns
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No Plan Survives First Contact with the Enemy